Automated email and SMS that triggers off real events in your business — a new lead coming in after hours, a payment failure, a contact worth re-engaging — instead of waiting on someone to notice and respond.
Triggered by real events, not a fixed drip calendar
Personalized to the actual situation, not a generic template
Real examples: Velero Insurance Group, Novoa Landscaping, Jeff's Hibachi Live
Frequently asked questions
How is this different from a regular email newsletter?
A newsletter goes out on a schedule regardless of what's happening. This is triggered by something real — a missed payment, an after-hours lead — so it's relevant the moment it sends.
Will this feel automated or impersonal to my customers?
The goal is the opposite — a same-day response feels more personal than a two-day-late one. Every sequence is written around the actual situation, not a generic template.
What channels does this cover?
Email and SMS, matched to what's most likely to actually get seen for that specific trigger.
What happens if someone replies?
It hands off to a real person — the automation handles getting the message out, not the conversation once someone engages.
Not sure if this is the right fit?
Tell us about your current setup — we'll scope what this looks like for your business on the call.